Green Lizard's Blog

The planet is our home; we need to be more responsible. Here's what I do.

A Tale of two Supermarkets

This is a curious situation. There’s two big supermarkets in our area.

One is called

IMG_0931

And the other is called

IMG_0932

The first has a new advertising campaign where a man in his garden proudly exploring his slightly strange vegetables is taken to the supermarket by a woman (his wife?) and shown all the standard size, shape ‘lovely’ vegetables there. Then he can throw away his trowel!

The second is doing a give away called ‘Start your own allotment!’

When you spend a certain amount you get free seed starter kits.

IMG_0933

Isn’t that weird?

I know which one makes most sense to me. And they’ve given up their normal plastic toy give away.

Im not advertising either one but I was certainly entertained by their opposing ideas.

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9 comments on “A Tale of two Supermarkets

  1. BerLinda
    February 20, 2015

    When advertisers collide – interesting stuff! Their market research must have said totally opposing things – or else someone got it very wrong 😉

    Liked by 1 person

  2. Grower
    February 20, 2015

    That is quite a contrast. I wonder if the first one might be reacting against people starting to realize that pristine, uniform produce isn’t that important.

    Liked by 1 person

  3. johnberk
    February 20, 2015

    I know that the advertising world is full of contradictions, but this is hilarious. In capitalism, it is necessary to understand that everything is made to support the production and consumption. Therefore, it is strange that they would offer seed pack to their customers. On the other hand, it can be explained in terms of the gamification theory, which increases connection between people and certain products or even marks. There are plenty of books which explain such strategy and give advices how to attach people to certain events.

    Liked by 1 person

    • lizard100
      February 20, 2015

      Thank you. Gasification sounds so cool

      Liked by 1 person

      • johnberk
        February 21, 2015

        Gasification haha

        Liked by 1 person

      • lizard100
        February 21, 2015

        Gamification got autocorrected! Gasification works too though!

        Like

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This entry was posted on February 20, 2015 by in allotment, grow your own and tagged , .

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